2nd Quarter Summative Test in Principles of Mktg.

Abigail is starting a new business and wants to understand her target market better. What is the first step she should take in the marketing research process?

• Analyze results

• Experiment

• Conduct a survey

• Define the problem

During a community meeting, the residents discussed various ways to gather opinions on local issues. Which of the following methods is not collecting qualitative data?

• How should Jackson discipline a child?

• Do you like chocolate or vanilla?

• Describe the kind of toppings Mason likes on his pizza

• Why should phones be banned during school?

Nora is analyzing her company's performance and is looking for internal secondary data sources. She finds several types of data available to her. However, she realizes that one of the following options does not qualify as internal secondary data. Which one is it?

• Customer data

• Inventory reports

• New Customer surveys

Which of the following is the order of the marketing research process?

• Analyze data; act on the plan; design the research; evaluation of the plan

• Define the problem; design the research; collect data, analyze data; make recommendations for a plan of action; evaluation of the plan

• Act; analyze; evaluation; define; plan

• Collect data; analyze the problem; design the research; evaluation of the plan; define the sample

Forecasting is a key component in customer relationship management

• True

• False

• Maybe

• I don't care

Imagine a situation where David is aware that consuming too much junk food is unhealthy, yet he finds himself craving a particular burger from his favorite fast-food restaurant so intensely that he can't resist ordering it. What is the type of demand wherein the customer should not desire the product but the customer wants the product so badly?

• Unwholesome demand

• Irregular demand

• Latent demand

• Overfull demand

Consider a scenario where Charlotte is shopping for a new smartphone. She comes across two brands: Brand A, which has a sleek design and positive reviews, and Brand B, which is less visually appealing but has similar features. How does Charlotte's perception of these brands influence her decision-making process?

• It has no impact on decision-making

• It only affects high-involvement purchases.

• It shapes how consumers interpret information and make judgements

• It only affects impulse purchases.

In a tech startup, the team is developing a new app. They decide to create a basic version of the app made up of only those features necessary for it to function.

• Basic product

• Generic product

• Augmented product

• Expected product

Olivia is launching a new line of eco-friendly skincare products. She wants to ensure that her brand is positioned effectively in the market. A Brand’s positioning is most closely related to which product level?

• Core benefit

•    Augmented product

• Basic Product

• Expected product

Which of the following is an example of an “augmented product”?

• A television set with a built-in DVD player.

• A television set that meets minimum quality standard.

• A basic television set.

• A television set with a warranty and free installation.