ISC 161 Exam 3 Study Guide Questions

Describe the basic model of the communication process, including the controllable elements: source, message, channel, and receiver.

• The basic model includes source, message, channel, and receiver.

• The basic model includes sender, feedback, and noise only.

• The basic model includes only the receiver and the message.

• The basic model includes channel, feedback, and context only.

What is the definition of 'Source' in the communication process?

• Person or organization that has information to share.

• The medium through which a message is transmitted.

• The feedback given by the receiver.

• The environment in which communication takes place.

What does 'Message' refer to in the communication process?

• Contains information or meaning the source hopes to convey.

• The channel through which information is sent.

• The feedback received from the receiver.

• The physical medium used for communication.

What is the role of 'Channel' in the communication process?

• Facilitates communication between sender and receiver.

• Acts as the main message creator.

• Decides the feedback mechanism.

• Serves as the final recipient of the message.

Who is the 'Receiver' in the communication process?

• Person with whom sender shares thoughts or information.

• Person who initiates the message.

• Medium through which message is sent.

• Feedback given to the sender.

What is the basic definition of communication?

• Passing information, exchange of ideas, commonness of thought between sender and receiver.

• A process of only listening to information.

• A method of storing data in computers.

• A way to travel from one place to another.

What does encoding mean and why does it matter to ISC professionals?

• Putting thoughts, ideas, or information into symbolic form.

• Translating spoken language into written text.

• Decoding encrypted messages for security purposes.

• Storing data in a physical medium.

What is the difference between personal and nonpersonal channels of communication? Give examples.

• Personal channels involve direct communication between two or more persons. Nonpersonal channels lack direct, interpersonal contact and include print and broadcast.

• Personal channels are only used for business communication, while nonpersonal channels are used for personal matters.

• Personal channels use only written communication, while nonpersonal channels use only verbal communication.

• Personal channels are always formal, while nonpersonal channels are always informal.

What is decoding in the communication process?

• Decoding transforms sender’s message into thought.

• Decoding is the process of sending a message.

• Decoding is the act of creating noise in communication.

• Decoding is the method of encoding a message.

What is the consumer cognitive response model?

• Thoughts that occur as individuals read, view, and/or hear a communication.

• A model that measures consumer purchasing power.

• A framework for analyzing market segmentation.

• A theory explaining consumer loyalty programs.