Admin: Practice Test 2

How can all five business units in Northern Trail Outfitters' Marketing Cloud account be configured to share the same SFTP directory?

• Copy the parent SFTP user into each child business unit

• Child business unit SFTP user should be created

• Each business unit should have multiple SFTP users

• All child business units should have an individual SFTP user

Before configuring the holdback percentage in a journey using Path Optimizer, which two settings must be selected by the Marketing Cloud admin in order to hold back 60% of contacts until a winner has been selected? Choose 2 answers.

• Data Extension entry source

• Run Once schedule type

• Winner evaluation

• Journey re-entry settings

Which two areas does Setup Assistant address when setting up a new Marketing Cloud account? (Choose 2 options)

• Setting up the Data Structure

• Managing the Enhanced SFTP

• Enabling Mobile Connect

• Configuring Journey Builder

What possible problem could a Marketing Cloud administrator encounter when trying to set up the keyword "CELEBRATION" for an upcoming SMS campaign?

• Keyword is used within another business unit

• Keyword has too many characters

• Keyword is a reserved word

• Keyword fails to meet content standards

How can Northern Trail Outfitters grant Marketing Cloud users data extension View and Update permissions for B2C sales campaigns, while restricting access to B2B sales campaigns?

• Update data extension object level permissions

• Create a new business unit

• Create a shared data extension

• Create separate folders and add permissions

What should the Marketing Cloud admin verify about the data extension if Individual Email Results are not being synced back to Sales Cloud for a specific end user, even though Marketing Cloud Connect is working correctly?

• The data extension is located in the Salesforce Data Extensions folder.

• The bind relationship links SubscriberKey to Subscribers on Email Address

• The data extension is located in the Synchronized Data Extensions folder.

• The triggeredSendDataExtension data extension template was used.

Which type of data structure is most appropriate for an email marketing manager who wants to send a promotional email to a large number of subscribers?

• Group

• Publication List

• Data Extension

• List

What is required for users to access the majority of Marketing Cloud Connect features? (select 2 options)

• Sales or Service Cloud License

• Transparent Data Encryption

• Marketing Cloud License

• Single Sign On Functionality

What factors should the Marketing Cloud admin take into account when sending emails from the new IP address during the migration of Northern Trail Outfitters from a small, in-house email solution to Marketing Cloud?

• Building desirable sending history and data will be variable based on list size and engagement.

• Sending in large volumes will alert ISPs the new IP Address is now in use.

• The IP address is on reserve, is already in use, and has an email sending history.

• Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.

Which of the following IP addresses are not specific to individual instances and should be granted access for all tenants to the system? (Select 4 options)

• Authentication API calls

• FTP Integrations

• SOAP API Calls / Rest API Calls

• Triggered Send Definitions / Authenticated Sending

• Device Integrations