Mobile Marketing

Mobile marketing is marketing which takes place via mobile devices.

• True

• False

Mobile marketing makes use of mobile features to create marketing campaigns based on a customer's ______.

• budget

• preferences

• address

• employment

Mobile marketing encompasses all activities which ______ businesses to consumers through mobile devices and networks.

• disconnect

• confuse

• connect

• hide

Interacting with consumers through a mobile marketing campaign is described as a very personal ______ for consumers.

• expense

• experience

• barrier

• policy

Mobile devices typically include smartphones and ______.

• desktops

• printers

• tablets

• modems

Mobile devices typically have a ______ interface, Internet access, and an operating system capable of running downloaded applications.

• touchscreen

• dial‑pad only

• stylus‑only

• voice‑only

Smartphones are cellular phones which perform many of the functions of a ______.

• calculator

• computer

• television

• camera

Mobile marketing methods include Short Message Service (SMS), Multimedia Message Service (MMS), Quick Response (QR) Codes, Location‑based Services (LBS), push ______, and mobile advergaming.

• subscriptions

• notifications

• downloads

• queries

SMS often uses ______ technology, such as T9, to make text messaging faster and more efficient on non‑QWERTY phones.

• predictive

• magnetic

• holographic

• compressive

Apple’s iMessages use Wi‑Fi or a consumer’s data plan to send and receive both text and ______ messages.

• voice

• picture

• encrypted

• video‑only