Unit 1: Brands

The percentage of sales a company has.

• Market segment

• Market share

• Market challenger

• Market research

The second best-selling product or brand in a market.

• Market leader

• Market challenger

• Market share

• Market research

The use of a well-known person to advertise products.

• Product lifecycle

• Product endorsement

• Product placement

• Product range

How familiar people are with a brand (or its logo and slogan).

• Brand name

• Brand awareness

• Brand image

• Brand loyalty

Information about what consumers want or need.

• Market leader

• Market research

• Market segment

• Market share

The best-selling product or brand in a market.

• Market share

• Market leader

• Market challenger

• Market research

The title given to a product by the company that makes it.

• Brand awareness

• Brand image

• Brand loyalty

• Brand name

The introduction of a product to the market.

• Product placement

• Product range

• Product launch

• Product lifecycle

Using an existing name on another type of product.

• Brand awareness

• Brand stretching

• Brand loyalty

• Brand image

The set of products made by a company.

• Product endorsement

• Product launch

• Product range

• Product lifecycle