Chapter 5: quản trị chiến lược

A strategy that has provided competitive advantages in thepast will most likely do so in thefuture.

• T

• F

When thevalue that a customer attaches to a good or service exceeds theprice paid for thegood or service, this is a consumer surplus

• T

• F

A manager’s only responsibility is to monitor and assess theperformance of his or her firm

• T

• F

Generally speaking, a firm will create value if its return on invested capital (ROIC) is less than thecost of capital.

• T

• F

A company’s total asset base consists of its current assets plus plant, property, and equipment (PPE).

• T

• F

The efficient-market hypothesis suggests that themarket price of a firm’s stock is an objective indicator of a firm’s past, current, and expected future performance

• T

• F

A firm will always see its stock price appreciate when it demonstrates measurable growth

• T

• F

Competitive advantage goes to thefirm that maximizes thedifference between thecost of producing a good and theretail price that consumers pay

• T

• F

Managers must first develop a strategy that is likely to produce a competitive advantage before implementing a balanced-scorecard approach

• T

• F

In thewhy, what, who, and how of business models framework, thewhy dimension asks “why does thebusiness model create value?”

• T

• F