SL.5 W.2 Numeric Distribution

What is numeric distribution based on?

• Product price

• Number of outlets carrying a product

• Customer satisfaction

Why do companies measure numeric distribution?

• To know product colors

• To see how widely products are available

• To calculate employee salaries

How is numeric distribution measured?

• By total sales value

• By store profit

• By percentage of stores stocking a brand or SKU

If 50 out of 100 stores carry a product, what is the numeric distribution?

• 100%

• 25%

• 50%

What does SKU stand for in this context?

• A. A type of store

• B. A Stock Keeping Unit

• C. A sales target

Why is numeric distribution important for sales goals?

• Products must be widely available

• Products must be expensive

• Products must be advertised online

How can companies improve numeric distribution?

• Reduce product variety

• Add more retail outlets

• Increase product prices

What is a challenge in measuring numeric distribution?

• Stores may not list products online

• Products are too popular

• Customers buy too much

What else can numeric distribution be used for?

• Decorating stores

• Measuring progress over time

• Training new staff

How does the trainee feel about numeric distribution?

• Confused

• Uninterested

• Thinks it is important