S1 Marketing Review

When a firm focuses on its internal capabilities rather than on the desires and needs of the marketplace, then the firm is said to have adopted the _______ orientation.

• Production

• Sales

• Market

• Societal Marketing

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

• Customer Satisfaction

• Marketing

• Customer Appreciation

• Customer Relationship Management

A philosophy that assumes that a sale does not depend on an aggressive sales force but rather on a customer’s decision to purchase a product

• Customer Value

• 1. Market Orientation

• Teamwork

• 1. Production Orientation

A company-wide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on highly defined and precise customer groups

• Customer Relationship Management (CRM)

• Teamwork

• Big Data

• Production Orientation

The belief that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits

• Customer Value

• Empowerment

• Sales Orientation

• Production Orientation

1. A business’s concern for society’s welfare is known as

• Ethics

• Morals

• Corporate Social Responsibility

• Green Marketing

the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment is known as

• Recycling

• Corporate social responsibility

• Green Marketing

• Greenwashing

the moral principles or values that generally govern the conduct of an individual or a group are known as:

• Laws

• Ethics

• Morals

• None of the above

Sanchez Foods Inc. is a large food manufacturing corporation that uses only organically grown grains and fruits. It also promotes organic farming and decided to use a third-party recycling. In this scenario, Sanchez Foods is most likely to have adopted the practice of _______.

• Relationship Marketing

• Event Marketing

• Green Marketing

• Affinity Marketing

a guideline to help marketing managers and other employees make better decisions

• Code of Ethics

• Morals

• Laws

• Employer Handbook