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Sales Promotion Quiz

Authored by Lương Tuấn

English

University

Used 1+ times

Sales Promotion Quiz
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13 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If it includes a free toy from a Disney movie in its diaper boxes as an incentive to purchase cereal, which of the following forms of sales promotion was used?

Samples

Premiums

Coupons

Price packs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_______ involves a marketer providing financial support to help fund an event, such as a rock concert.

advertising

Branded entertainment

sales promotion

Event sponsorship

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Posting a banner at ___________ for a certain time is transit ads

supermarkets

companies

terminals

stories

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the groups of people at whom advertisements are aimed?

target audience

customer

business firm

consumer

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Channels of communication for delivering promotional messages to target groups of consumers are called:

mass media

email

direct marketing

face-to-face communication

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A news conference is a(n)

announcement regarding changes in a company or product line.

free space or time in a newspaper or on a broadcast medium.

publicity tool that utilizes high-visibility individuals in lobbying activities.

an informational meeting to which representatives of the media are invited

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sampling is an appropriate strategy for which type of products?

products which are classified as shopping goods

products in the introductory stage of their product life cycle

commodity products like salt, sugar, and baking soda

products which are perishable

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