Digital Marketing

What is a target audience?

• Everyone who uses the internet

• A specific group of people most likely to buy a product

• Only existing customers

• People who follow competitors

Which factor is MOST important when defining a target audience?

• Brand logo

• Age, interests, and behavior

• Office location

• Website color

Organic search traffic refers to:

• Traffic from paid ads

• Traffic from social media influencers

• Free traffic from search engine results

• Email marketing traffic

Which platform is best suited for building a community around a brand using posts and comments?

• Google Ads

• Facebook Page

• Email newsletter

• SMS marketing

A Facebook Page is mainly used to:

• Chat privately with customers only

• Promote products and engage with followers

• Process payments

• Replace a website

What is a buyer persona?

• A real customer interview

• A fictional profile of an ideal customer

• A competitor analysis

• A sales pitch

Which detail is commonly included in a buyer persona?

• Favorite movie

• Age, goals, challenges

• Company profit

• Office rent

The customer journey describes:

• The customer’s travel distance

• Steps a customer takes before and after buying

• Product delivery process

• Employee workflow

Which stage of the customer journey focuses on problem awareness?

• Awareness

• Consideration

• Decision

• Retention

Paid marketing means:

• Free promotion

• Promotion through word of mouth

• Advertising where businesses pay to show ads

• SEO optimization