Unit 9.2 Technology in Sales & Marketing

Which technology is most suitable for tracking customer purchase history and follow-up interactions?

• Office software

• CRM software

• Dashboards

• Social media platforms

A business wants to automatically send personalised email sequences to nurture leads. Which tool is best?

• Market segmentation software

• Marketing automation software

• Sales intelligence tools

• Collaboration tools

Real-time dashboards are MOST useful because they…

• Store customer data securely

• Compare KPIs instantly over time

• Replace social media marketing

• Group customers by demographics

Which technology would best help a remote marketing team co-edit documents and share files?

• Digital collaboration tools

• Sales intelligence tools

• Market segmentation software

• Dashboards

Sales intelligence tools primarily help businesses to…

• Automate customer emails

• Provide competitor and prospect insights

• Create presentations

• Increase website traffic directly

Market segmentation software allows organisations to…

• Group customers by similarities

• Track KPIs in real time

• Store sales invoices

• Automate payroll

Which is a risk of over-reliance on marketing automation?

• Higher engagement

• Impersonal customer experience

• Improved efficiency

• Better lead nurturing

CRM systems are MOST linked to improving…

• Customer retention

• Manufacturing output

• Stock control

• Employee payroll

A company monitors campaign engagement hourly to adjust ads quickly. This is an example of…

• Office software

• Dashboards

• Segmentation

• Collaboration tools

Which tool would best support identifying untapped customer markets for expansion?

• Sales intelligence tools

• Office software

• Social media platforms

• Word processing