When doing a walkthrough, you see spilled soda on the floor. What do you do first if there is no cleaning station?

Get a cone or marker and put it near the spill so that no one will walk on it.

The FIFO method makes sure that which of the following occurs:

Items with the nearest-term expiration dates are in front

Items with the nearest-term expiration dates are in back

Top-selling items are in the front

Top-selling items are in the back

While the season is changing from summer to back to school, a manager asks a sales associate for ideas on a sales strategy that will help clear out the remaining summer merchandise. Which of the following strategies is most likely to help reach this goal?

Reduce pricing on summer apparel by 60% or more and add incentives for purchasing sunscreen, bathing suits, and tank tops.

Introduce an employee incentive plan for the salesperson who sells the most summer apparel that week.

Suggest shipping the summer merchandise to an outlet store to make room for the spring line

Put up signs throughout the store stating that all summer merchandise is ”while supplies last.”

Your store is running a promotion on pickles. They have created an end-cap display. A customer accidentally runs into the display with their shopping cart and many bottles of pickles fall and break. You see the mess as you walk by. What’s the best next step for the sales associate?

Check on the shopper to ensure they are unharmed and direct traffic away from the area until it can be cleaned up

Nothing. Maintenance is surely aware of the problem

You’re not assigned to that part of the store, so you keep going and find someone else to take care of it.

Pick up the big pieces of glass while you wait for help

Sharon is a sales associate and recently changed the arrangement of merchandise on the sales floor and would like to determine whether the new setup is helping sales. Which is the best way for Sharon to accomplish this?

Pull sales reports from before and after the merchandising change and compare the associated sales figures.

Listen to what customers are saying and observe how they are reacting to the new merchandising setup.

Take notes about the number of displays and whether the frequency of restocking is increasing or decreasing.

Ask customers for feedback relating to the new merchandising setup and whether it is useful and improved.

What should a store do with their 4th of July merchandise on the 5th of July?

throw the merchandise left away

keep the merchandise in the store warehouse until next year

leave it on the shelves until customers buy all the merchandise.

__________________ is not an example of a suggestive selling technique.

Sales associates wearing the clothing being sold in the store.

a store providing samples of cheese to customers

beach themed display with all the items needed for the beach including towels, beach bags, and sunblock

A shoe store is selling sandals, and a sales associate notices that a nearby department store is running a sale on sandals for the same price. What is the best strategy the associate can use to make sure the shoe store’s sandals sell?

Use approved signage that advertises the sandals as the store’s “Everyday low price

Check the competitor’s website for policies and additional service offerings

Visit the competitor’s store to view their merchandise displays and prepare similar displays in order to increase visibility of the merchandise

Discount the shoe store’s selection of sandals by 10% to ensure the store is offering the lowest price.

Visual merchandising accomplishes which of the following

Allows customers to make a connection with products

An associate has just been transferred to the shoe department of the store where he works. On his second day, a customer asks him when the new summer collection will be available to preview. The associate is unable to answer and asks another associate. How can the associate best be prepared to answer similar questions about seasonal merchandise?

Follow up with the other associate to find out about the store’s seasonal merchandising plan

Try to find out the information by reading the company’s promotional material.

Wait for a friend who works in the buying department to come back from annual leave and then ask him.

Hope the merchandise arrives before the question comes up again.

What is the definition of Merchandise Adjacency?

Products or categories that are often purchased together are spatially close to each other.

Products that are always sold together.

Categories that are never purchased together.

Products that are far apart in a store.

What factors do retailers consider when setting prices?

Cost of goods, market conditions, perceived value

Brand popularity, advertising costs, competitor prices

Employee wages, store location, customer feedback

Seasonal trends, product color, packaging design

What is Personal Selling?

A face to face interaction between the customer and the sales associate

A marketing strategy involving social media

A method of selling through advertisements

What does the term 'Publicity' mean?

Given attention about their company on social media

What is the definition of 'Impulse'?

Small, relatively low-cost items placed near the cash register or along the path leading to the register can entice customers to make additional purchases that they might otherwise overlook.

A sudden strong and unreflective urge to act.

A force that causes an object to move.

A planned purchase made after careful consideration

BOR: Chapter 3 Test Review

Authored by HAYLIE WERGER

Business

9th - 12th Grade

Used 16+ times

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25 questions

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MULTIPLE CHOICE QUESTION

30 sec • 4 pts

Which is not a component of a marketing plan?

Planogram

Product

Price

Promotion

MULTIPLE CHOICE QUESTION

30 sec • 3 pts

Bill is creating and selling homemade cookies. Which of the following factors does NOT directly affect how much Bill will sell his cookies for?

The price of sugar

The price that Bill's competitors charge for similar cookies

The oven temperature Bill uses when he bakes his cookies

The amount of money that Bill wants to make on each sell

MULTIPLE CHOICE QUESTION

30 sec • 3 pts

Which of the following is NOT considered a promotional strategy?

Advertising

Publicity

Personal setting

Pricing

MULTIPLE CHOICE QUESTION

30 sec • 3 pts

The promotional approach aimed at specific customers with the goal of getting the customer to take caution is called:

Direct marketing

cold calling

sales

advertising

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The most influential form of advertising is:

Newspaper

Cold calling

social media

MULTIPLE CHOICE QUESTION

30 sec • 3 pts

Visual merchandising does the following:

Promotes products using magazine advertisements

creates advertising billboards

allows customer to make a connection with products

organizes merchandise in the stock room

MULTIPLE CHOICE QUESTION

30 sec • 3 pts

When doing a store walkthrough, you notice a light fixture in the stockroom that's covered with dust and dead insects, and one light bulb is flickering. What do you do if it is out of your reach?

Fix it yourself

Tell your manager

Ignore the issues-maintenance will take care of it

Call the electrician

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BOR: Chapter 3 Test Review

Which is not a component of a marketing plan?

Bill is creating and selling homemade cookies. Which of the following factors does NOT directly affect how much Bill will sell his cookies for?

Which of the following is NOT considered a promotional strategy?

The promotional approach aimed at specific customers with the goal of getting the customer to take caution is called:

The most influential form of advertising is:

Visual merchandising does the following:

When doing a store walkthrough, you notice a light fixture in the stockroom that's covered with dust and dead insects, and one light bulb is flickering. What do you do if it is out of your reach?

When doing a walkthrough, you see spilled soda on the floor. What do you do first if there is no cleaning station?

What's the term for a schematic diagram that visually represents the way in which merchandise should be displayed on the sales floor?

The FIFO method makes sure that which of the following occurs:

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