Exploring Persuasive Techniques in Advertising

What is the primary goal of persuasive techniques in media?

• To inform the audience

• To entertain the audience

• To confuse the audience

• To convince the audience of a point of view

Which Greek philosopher defined the terms pathos, logos, and ethos?

• Aristotle

• Socrates

• Plato

• Homer

What emotion does an argument using pathos attempt to evoke?

• Credibility

• Logic

• Trust

• Emotion

Which of the following is an example of pathos in advertising?

• Using statistics to show product effectiveness

• Using a celebrity to endorse a product

• Showing a happy family enjoying a meal

• Listing the ingredients of a product

What does logos in advertising primarily use to persuade the audience?

• Celebrity endorsements

• Logic and reason

• Credibility

• Emotional appeals

Which of the following is an example of logos in advertising?

• A touching story about a family

• A celebrity using a product

• A commercial listing the nutritional facts of a product

• A doctor recommending a medicine

What is ethos in advertising?

• An appeal to emotion

• An appeal to logic

• An appeal to credibility

• An appeal to humor

Which of the following is an example of ethos in advertising?

• Using statistics to prove a point

• Using a celebrity to endorse a product

• Listing the benefits of a product

• Showing a happy family using a product

How do advertisers use real people in ethos-based advertisements?

• By using them in humorous situations

• By listing their credentials

• By having them provide testimonials

• By showing them enjoying a product

What is the purpose of using celebrities in ethos-based advertisements?

• To list product features

• To establish credibility through association

• To evoke emotional responses

• To provide logical arguments