The Impact of Color in Marketing and Branding

What is the primary focus of the video?

• The technical aspects of color mixing

• The psychology of color in branding

• The history of color in art

• The use of color in interior design

Which color is associated with optimism and clarity?

• Green

• Red

• Blue

• Yellow

Which brand is known for using the color orange?

• Coca-Cola

• Starbucks

• Nickelodeon

• Facebook

What does the color red typically signify in branding?

• Trust

• Boldness

• Calmness

• Growth

Which color is often used by companies to convey creativity?

• Purple

• Yellow

• Green

• Gray

What is a common trait of brands that use the color blue?

• They are new and innovative

• They target a younger audience

• They are associated with health

• They convey trust and longevity

Why might a petroleum company use the color green in its branding?

• To appear more eco-friendly

• To stand out in the market

• To signify wealth

• To attract younger customers

Which color is often used to convey neutrality and calmness?

• Gray

• Green

• Blue

• Red

What is a key guideline when using colors in branding?

• Use as many colors as possible

• Stick to one color only

• Avoid using more than two colors

• Use bright colors exclusively

Which companies have successfully used multiple colors in their branding?

• Coca-Cola, Target, Netflix, Kmart

• Nike, Apple, Honda, Puma

• Google, Microsoft, eBay, NBC

• Whole Foods, Starbucks, Spotify, BP