Insights from a Harvard Student on Kim Kardashian's Class Impact

Kim Kardashian visited Harvard Business School to discuss her brand Skims in a course on direct-to-consumer marketing. The session covered challenges in DTC marketing, the importance of product quality, and strategies for brand expansion. Kim emphasized self-awareness, inclusivity, and the need for a strong product. The discussion also touched on supply chain management, the drop model, and brand resilience. Key takeaways include the power of celebrity influence and the importance of adapting to market changes.

What was the primary focus of Kim Kardashian's lecture at Harvard Business School?

• Her personal life

• Social media strategies

• Building and running Skims

• Fashion trends

What is one major challenge currently faced by DTC brands?

• Poor customer service

• Limited market reach

• Lack of product innovation

• High cost of Instagram ads

According to the discussion, what is a significant advantage celebrities have when launching businesses?

• Access to exclusive products

• Lower production costs

• Better retail locations

• Large existing platforms

What was Kim Kardashian's approach to ensuring the success of Skims?

• Focusing on her personal brand

• Prioritizing product quality

• Limiting product availability

• Offering the lowest prices

How did Kim Kardashian aim to make Skims inclusive?

• By focusing on luxury markets

• By incorporating diverse body types and skin tones

• By collaborating with other brands

• By offering discounts

What is a key component of Skims' business strategy mentioned in the discussion?

• Seasonal collections

• Celebrity endorsements only

• Drop model

• Exclusive retail partnerships

Why is inventory management crucial for Skims?

• To limit product availability

• To increase product prices

• To avoid excess inventory and meet demand

• To reduce production costs

What was the original name planned for Skims?

• Kim's Shapewear

• Kim's Intimates

• Kimono

• Kardashian Wear

How did Kim Kardashian handle the backlash regarding the original name of Skims?

• Delayed the product launch

• Defended the original name

• Changed the name to Skims

• Ignored the criticism

What lesson did Kim Kardashian emphasize about business partnerships?

• Avoid partnerships altogether

• Focus on short-term gains

• Be selective and align with your brand values

• Always work with the biggest brands