Crafting Effective Survey Questions

Why is it crucial to have well-written questions in a survey?

• To impress the respondents

• To make the survey shorter

• To ensure accurate and unbiased results

• To make the survey look professional

What type of questions allow respondents to answer in any way they like?

• Multiple-choice questions

• Closed questions

• Open questions

• Yes/No questions

What is a significant challenge in analyzing open questions?

• There are many different ways they can be answered

• They do not provide enough data

• They are too easy to answer

• Respondents often skip them

What should be avoided in the language of survey questions?

• Correct spelling

• Simple words

• Technical language, unless targeting experts

• Short sentences

Why is it better to ask about specific instances rather than general behavior?

• It's easier to remember specific instances

• Respondents prefer to answer about specific instances

• General behavior is too complex to analyze

• Specific instances provide more data

Why should survey questions be as short as possible?

• To reduce the time needed to answer

• To save paper

• To avoid confusing the respondent

• To make analysis easier

What should you do if a question contains two ideas?

• Combine them into one question

• Use two questions

• Only ask the most important idea

• Ask neither and simplify the survey

What is the purpose of including an 'other' category in closed questions?

• To discourage respondents from choosing a provided option

• To provide an option for unanticipated answers

• To confuse the respondents

• To make the question longer

How can survey questions influence respondents' answers unintentionally?

• By being too long

• By wording the question neutrally

• By using complex language

• By not wording the question neutrally

What is the benefit of conducting a pilot survey?

• To test the survey's length

• To finalize the survey's design

• To choose the best survey platform

• To identify potential problems in the questions