Understanding Online Advertising

The video explores online advertising, discussing its necessity and annoyance. It covers targeted ads, privacy concerns, and the idea of paying for ad-free content. The role of ad blockers and their impact on the internet is examined. The future of advertising, including micro-targeting using wearable technology, is debated, highlighting privacy issues and potential benefits for health.

What is the main reason online ads are considered necessary?

• They are targeted at specific users.

• They are never annoying.

• They help pay for the internet.

• They are always funny and informative.

Why does Georgia find some online ads annoying?

• They play loudly without warning.

• They are always quiet.

• They are targeted at her interests.

• They are informative.

What is an example of targeted advertising mentioned in the discussion?

• Ads for news sites.

• Ads for holiday discounts.

• Ads for face cream.

• Ads for video games.

What does Matt do to support Wikipedia?

• He writes articles.

• He donates money annually.

• He shares their content.

• He blocks their ads.

Who founded Wikipedia?

• Georgia

• Matt

• Jimmy Wales

• Mark Zuckerberg

When did Facebook start selling access to its users for advertising?

• 2004

• 2005

• 2006

• 2007

What is one benefit of using an ad blocker mentioned by Matt?

• It helps protect the computer from viruses.

• It supports online content.

• It increases the number of ads.

• It makes ads more relevant.

What is micro-targeting in advertising?

• Using specific information from wearable technology.

• Using general information to show ads.

• Showing ads only on social media.

• Blocking all ads.

What is a potential privacy concern with micro-targeting?

• Ads are never shown.

• Ads are based on heart rate and location data.

• Ads are always funny.

• Ads are always relevant.

What is a positive use of technology mentioned in the discussion?

• An app for asthma sufferers to avoid high pollution areas.

• Monitoring heart rate for ads.

• Sending ads based on mood.

• Tracking location for discounts.