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Gymshark: The Journey of a Fitnesswear Brand

Gymshark: The Journey of a Fitnesswear Brand

Assessment

Interactive Video

•

Business, Computers, Physical Ed

•

10th - 12th Grade

•

Practice Problem

•

Hard

Created by

Sophia Harris

FREE Resource

Gymshark, founded by Ben Francis in 2011, evolved from a small fitnesswear brand to a billion-pound company. Initially starting with drop shipping, Francis and his team transitioned to creating their own fitnesswear due to a lack of suitable options. The brand gained traction through strategic use of YouTube influencers and events like the Bodypower Expo. Despite challenges, including the pandemic, Gymshark thrived as an online-only business. Francis, after stepping back from the CEO role, returned in 2021 with plans for global expansion and a focus on sustainability.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who founded Gymshark?

General Atlantic

Ben Francis

Lewis Morgan

Steve Hewitt

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Where did Ben Francis start making fitnesswear?

In his parents' garage

In a rented warehouse

In his university dorm

In a friend's basement

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Gymshark's initial business model?

Selling fitness equipment

Opening physical stores

Drop shipping fitness supplements

Manufacturing fitnesswear

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did Ben Francis decide to start making fitnesswear?

He was inspired by a competitor

He wanted to reduce costs

He found a gap in the market for gymwear that fit well

He received a large investment

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What event significantly boosted Gymshark's growth in 2014?

Attending the Bodypower Expo

Launching a new website

Opening a new store

Partnering with a celebrity

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What major decision did Ben Francis make regarding his education?

He transferred to another university

He took a gap year

He dropped out of college

He switched his major

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the COVID-19 pandemic affect Gymshark's sales?

Sales increased

Sales remained the same

Sales decreased significantly

Sales fluctuated unpredictably

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