Características e Exemplos de Serviços

The video discusses the concept of service provision in Brazil, highlighting its significance as a major economic activity. It explains the characteristics of services, such as intangibility and perishability, and provides examples to illustrate these concepts. The video also explores the blending of products and services in businesses, particularly in retail and online environments. Finally, it encourages viewer engagement through likes and shares.

What is one of the main activities developed by organizations and professionals in Brazil?

• Service Provision

• Manufacturing

• Agriculture

• Retail

How does the service sector differ from retailers?

• It deals with raw materials

• It focuses on manufacturing

• It provides solutions and experiences

• It offers tangible products

What is a key characteristic of service provision?

• Manipulation of large quantities of raw materials

• Long product life

• Provision of non-material benefits

• Delivery of tangible goods

What is an example of a short-duration service?

• Attending a concert

• Purchasing groceries

• Taking a driving lesson

• Buying a TV

What happens to the guarantee of a beauty treatment service when it rains?

• It is unaffected by the weather

• It lasts for a month

• It ends when the client leaves the salon

• It extends for a week

What are the two main characteristics of services?

• Tangibility and durability

• Intangibility and perishability

• Materiality and longevity

• Visibility and permanence

What complicates the understanding of service provision?

• Offering only products

• Offering both products and services

• Focusing solely on services

• Ignoring customer expectations

What is an example of a blended service and product in a store?

• A customer browsing online

• A customer using a self-checkout machine

• A customer buying a TV

• A customer being assisted by a salesperson

What has further complicated the blending of services and products?

• The rise of physical stores

• The popularization of the internet

• The increase in manufacturing

• The decline of retail

What is an infoproduct?

• A traditional retail item

• A tangible good

• A service offered through the internet

• A physical product sold online