Understanding the Global Flower Industry

The video explores the global flower industry, highlighting the dominance of the Dutch market due to technological advancements and efficient production methods. It contrasts this with the challenges faced by the British flower industry, which has seen a decline due to foreign imports. The video also discusses the role of Covent Garden and the impact of supermarkets on flower sales. Despite these challenges, there is optimism for the future of British flowers, with a focus on local sourcing and event floristry.

What percentage of cut flowers bought in Britain are foreign?

• 50%

• 70%

• 90%

• 30%

Which country controls over half of the global flower market?

• Kenya

• Britain

• Holland

• South Africa

What is the main factor for the survival of Covent Garden's flower market?

• Top quality cut flowers

• Government subsidies

• High volume

• Low prices

What is a unique feature of Dutch roses compared to traditional British roses?

• No scent

• Larger size

• Longer stems

• Different colors

What percentage of flowers at Covent Garden are foreign imports?

• 70%

• 50%

• 30%

• 90%

Which country supplies 70% of the roses bought in the UK?

• Holland

• Kenya

• South Africa

• Ethiopia

What percentage of the UK's flower sales are now controlled by supermarkets?

• 40%

• 80%

• 60%

• 20%

How have supermarkets influenced the way people buy flowers?

• By selling only imported flowers

• By advertising on TV

• By placing flowers next to essential items

• By offering discounts

What is the expected future trend for the British flower industry?

• Reduction in flower varieties

• Growth in event floristry

• Increase in imports

• Decline in production

What is a key factor in the resurgence of British flower production?

• Government subsidies

• Technological advancements

• Supermarket support

• Increased exports