The Rise and Fall of The Gap

The video explores the rise and fall of Gap, highlighting its peak in the 1990s and subsequent decline. It discusses the company's foundation by Don Fisher, its initial success with Levi's, and strategic shifts like the introduction of Gap Kids and Old Navy. Theories on its decline include poor store locations, aging customer base, pricing issues, and loss of brand appeal.

What decade is considered the best for The Gap?

• 1980s

• 1990s

• 2010s

• 2000s

Who was the original founder of The Gap?

• Ralph Lauren

• Levi Strauss

• Doris Fisher

• Don Fisher

What was the primary product sold by The Gap when it first opened?

• Shoes

• Hats

• Levi's jeans

• T-shirts

In what year did The Gap start opening stores under the name Gap Kids?

• 1994

• 1990

• 1986

• 1980

What was the original name intended for Old Navy?

• Gap Express

• Gap Warehouse

• Gap Outlet

• Gap Market

What percentage did same store sales for The Gap decrease in 2018 compared to the previous year?

• 2%

• 3%

• 4%

• 5%

What was one of the main reasons for The Gap's decline in popularity?

• Limited locations

• Poor quality

• High prices

• Lack of advertising

Which brand became the biggest part of The Gap Inc. by 2018?

• Baby Gap

• Gap Kids

• Old Navy

• Banana Republic

What significant change did The Gap attempt in October 2010?

• New store layout

• New CEO

• New product line

• New logo

What was the primary target age group for The Gap when it first started?

• Teenagers and young adults

• Children

• Seniors

• Middle-aged adults