Understanding Ethos in Advertising

The video begins with music and a brief introduction, followed by a conversation about ice cream. It then transitions into a discussion of a Turkish Airlines commercial, highlighting the use of ethos by featuring famous sports icons Kobe Bryant and Lionel Messi. The commercial suggests that if these renowned athletes choose Turkish Airlines, it must be a superior choice, encouraging viewers to fly with them.

What is the initial background sound in the video?

• Music

• Silence

• Dialogue

• Narration

Which two sports icons are featured in the Turkish Airlines commercial?

• Kobe Bryant and Lionel Messi

• Tiger Woods and Roger Federer

• LeBron James and Cristiano Ronaldo

• Michael Jordan and David Beckham

What product is being advertised in the commercial?

• A smartphone

• An airline service

• A luxury watch

• A new sports car

What rhetorical appeal is being used in the Turkish Airlines commercial?

• Logos

• Ethos

• Pathos

• Kairos

Why does the commercial use Kobe Bryant and Lionel Messi?

• To show their favorite destinations

• To demonstrate the airline's safety features

• To highlight their sports achievements

• To leverage their global recognition and credibility