Print Design Best Practices

David Dilling from Markzware discusses the importance of preflighting in print design, highlighting common issues like missing images and fonts, color mismatches, and resolution problems. He emphasizes the need for thorough checks at every workflow stage to prevent costly errors. The video also covers ink coverage, page settings, and the benefits of using tools like FlightCheck for quality assurance. Communication with printers and understanding the final output are crucial for successful preflighting.

What is the primary purpose of preflighting in print design?

• To reduce the cost of printing

• To speed up the design process

• To ensure all elements are correctly prepared for printing

• To enhance the visual appeal of the design

Who coined the term 'pre-flight' in the context of print design?

• Markzware

• Chuck Weger

• Henry Ford

• David Dilling

What is a common issue if an image is missing in a print file?

• The image will be printed with incorrect colors

• The image will not be printed

• The image will appear blurry

• The image will be printed in grayscale

Why is it important to have fonts available for embedding or packaging?

• To reduce the file size

• To speed up the printing process

• To maintain the design's visual integrity

• To ensure the text is editable

What can happen if overprint and knockout settings are not checked properly?

• The colors may blend incorrectly

• The text may become unreadable

• The images may appear pixelated

• The file size may increase

Why should RGB images be avoided in a CMYK workflow?

• They are not compatible with most printers

• They may print with incorrect colors

• They increase the file size

• They take longer to process

What is the recommended resolution for images used in print?

• 600 dpi

• 300 dpi

• 200 dpi

• 150 dpi

What is the consequence of scanning an image at a resolution lower than 300 dpi for print?

• The image will appear too dark

• The image will be fuzzy and undesirable

• The image will be too large

• The image will have incorrect colors

What can excessive ink coverage cause in thin paper prints?

• The text to become unreadable

• The paper to tear

• The ink to bleed through

• The colors to fade

What is a good practice to ensure quality in the print workflow?

• Communicating with the printer

• Skipping preflight checks

• Using low-resolution images

• Using as many colors as possible