Pepsi Commercial Analysis and Reactions

Pepsi Commercial Analysis and Reactions

Assessment

Interactive Video

Business, Advertising, Media

9th - 12th Grade

Medium

Created by

Mia Campbell

Used 1+ times

FREE Resource

The video transcript discusses Pepsi's 2019 Super Bowl commercial, which aims to position Pepsi as more than just an alternative to Coca-Cola. The ad uses humor, celebrity endorsements, and a positive reframing of the word 'okay' to engage viewers and persuade them that Pepsi is a desirable choice. The commercial features Steve Carell and other celebrities to leverage their influence and appeal to diverse audiences. By changing the connotation of 'okay' and employing ethos, Pepsi seeks to enhance its brand image and convince customers of its superiority.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main purpose of the Pepsi commercial aired during the 2019 Super Bowl?

To highlight Pepsi's environmental initiatives

To introduce a new Pepsi flavor

To promote Pepsi as more than just a substitute for Coca-Cola

To announce a partnership with a sports team

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does the waiter ask if Pepsi is okay when the customer asks for Coke?

Because the customer looks like a Pepsi fan

Because the waiter prefers Pepsi

Because Pepsi is often seen as an underdog to Coca-Cola

Because the restaurant only serves Pepsi

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the significance of the word 'okay' in the commercial?

It is used to describe the taste of Pepsi

It is a new slogan for Pepsi

It is used to imply that Pepsi is just acceptable

It means the same as 'great'

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Steve Carell react to the interaction about Pepsi being 'okay'?

He ignores the conversation

He is appalled and questions if life's greatest things are just 'okay'

He agrees with the waiter

He orders a Coke instead

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Steve Carell's involvement in the commercial significant?

He owns shares in Pepsi

He wrote the commercial

He is a known Pepsi enthusiast

He is a famous actor, making the audience more persuaded

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Pepsi utilize ethos in the commercial?

By comparing Pepsi to other sodas

By highlighting Pepsi's nutritional benefits

By showing the production process of Pepsi

By including three celebrities with different fan bases

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What change does Pepsi make to the meaning of the word 'okay'?

They make it mean 'expensive'

They make it mean 'great'

They make it mean 'acceptable'

They make it mean 'bad'

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