What is the main difference between traditional and online advertising?

Online Advertising and User Privacy

Interactive Video
•
Business, Social Studies, Computers
•
9th - 12th Grade
•
Hard

Amelia Wright
FREE Resource
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Traditional advertising is cheaper.
Online advertising is less effective.
Online advertising can track user behavior.
Traditional advertising uses cookies.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the primary method of measuring ad effectiveness before the internet?
Click-through rates
User surveys
Estimations based on demographics
Geolocation data
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What innovation allowed advertisers to track user behavior online?
Animated ads
Pop-up ads
Display ads
Web cookies
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is addressable advertising?
Advertising that is only shown on TV
Advertising that uses pop-up ads
Advertising that targets specific individuals based on their behavior
Advertising that targets broad demographics
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What do Terms and Conditions often include that users might overlook?
Discount codes
Privacy policies
Permissions to use and sell user data
Customer service contacts
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What can companies do with your data according to many Terms of Service agreements?
Only store it securely
Share it with friends
Sell it to third parties
Delete it after use
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do recommendation engines on platforms like Amazon and Netflix function?
They suggest content based on user location.
They randomly suggest content.
They suggest content based on user preferences and past behavior.
They only show the most popular content.
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