Press Release Writing Essentials

The video tutorial explains how to effectively write a press release to gain media coverage for a business. It covers the importance of press releases, formatting guidelines, writing the body content, including boilerplate and contact information, and finalizing the document. The tutorial emphasizes clarity, conciseness, and the inclusion of key information to ensure the press release is newsworthy and attention-grabbing.

What is one of the key benefits of getting news coverage for your business?

• Increased sales

• Better employee morale

• Exposure for your business

• Improved product quality

Which of the following is NOT a good reason to send a press release?

• A routine staff meeting

• A grand opening

• A new product

• A record-setting sales year

Where should the contact person's information be placed in a press release?

• Bottom left corner

• Upper right hand corner

• Centered at the top

• Bottom right corner

What should be included in the subtitle of a press release?

• Contact information

• Company's mission statement

• A brief elaboration on the headline

• A detailed description of the event

When is it helpful to write the headline of a press release?

• Before proofreading

• At the end

• In the middle

• At the beginning

What should the first paragraph of the body content include?

• Quotes from people involved

• The most important information

• Company's achievements

• Contact information

Why is it a good idea to include quotes in a press release?

• To fill up space

• To add a human element

• To make it longer

• To confuse the reader

What is the purpose of the boilerplate in a press release?

• To provide contact information

• To elaborate on the headline

• To summarize the press release

• To give more information about the company

How should the end of a press release be signaled?

• With a company logo

• With a period

• With three hash symbols

• With a signature

What is the maximum recommended length for a press release?

• One page

• Two pages

• Three pages

• Four pages