Data Types and Survey Questions

The video tutorial covers market research, focusing on quantitative and qualitative data. It explains the benefits and drawbacks of each data type, providing examples of survey questions to illustrate how to gather and analyze data effectively. The tutorial also distinguishes between internal and external data, linking them to primary and secondary research methods.

What is a key advantage of using quantitative data?

• It takes a long time to collect.

• It is easy to manipulate and calculate.

• It provides detailed explanations.

• It is difficult to display in charts.

What is a major drawback of quantitative data?

• It lacks detailed insights.

• It provides too much detail.

• It is time-consuming to collect.

• It is difficult to quantify.

What type of data is typically non-numerical and detailed?

• Quantitative data

• Internal data

• External data

• Qualitative data

What is a disadvantage of qualitative data?

• It is easy to display in charts.

• It provides numerical insights.

• It takes a long time to collect.

• It is easy to quantify.

Which type of survey question is likely to yield quantitative data?

• Open-ended questions

• Multiple choice questions

• Descriptive questions

• Essay questions

What is a benefit of using open-ended questions in surveys?

• They limit responses.

• They are quick to analyze.

• They provide detailed feedback.

• They are easy to quantify.

What is a recommended approach for creating effective surveys?

• Use only open-ended questions.

• Use only closed questions.

• Mix both open-ended and closed questions.

• Avoid using any questions.

What is internal data?

• Data collected from external sources.

• Data that is always qualitative.

• Data collected from within the company.

• Data that is always numerical.

What is external data?

• Data that is always quantitative.

• Data from outside the company.

• Data from within the company.

• Data that is always detailed.

Which of the following is an example of internal data?

• Sales figures

• Market trends

• Customer feedback

• Competitor analysis