Walmart's Challenges in Japan

Walmart dominates the US retail market but faces challenges in Japan. Despite its success in the US, Walmart's Japanese subsidiary, Seiyu, struggles due to cultural misunderstandings and intense competition. Japanese consumers prefer fresh, local foods and specific deals, which Seiyu fails to offer. The local retail landscape is competitive, with companies like Aeon and Ito Yokado leading the market. International brands like Tesco and Carrefour have also struggled in Japan, while Costco succeeds by offering a unique shopping experience. Walmart's partnership with Rakuten for online delivery may improve its position in Japan.

What was Walmart's revenue in 2018?

• $500 billion

• $400 billion

• $300 billion

• $600 billion

When did Walmart first enter the Japanese market?

• 2008

• 2000

• 2002

• 2005

Which year did Walmart make Seiyu a fully owned subsidiary?

• 2006

• 2005

• 2007

• 2008

What was a major reason for Seiyu's struggles in Japan?

• Lack of fresh, local foods

• Too many stores

• Poor marketing strategies

• High operational costs

Which company has the largest market share in Japan's retail sector?

• Costco

• Aeon

• Ito Yokado

• Seiyu

What percentage of the Japanese market does Seiyu hold?

• 12%

• 20%

• 15%

• 10%

Which international retailer successfully captured the Japanese market by offering a unique shopping experience?

• Costco

• Tesco

• Carrefour

• Walmart

What was a key factor in Costco's success in Japan?

• More store locations

• Lower prices than competitors

• Unique shopping experience

• Offering bulk purchases

What strategy did Walmart announce in partnership with Rakuten?

• Expanding product range

• Reducing prices

• Launching an online delivery service

• Opening new stores

What was a reason for Walmart's withdrawal from Brazil?

• Lack of investment

• Cultural differences

• Lower growth market

• High competition