Understanding Assortment in Commerce

The video tutorial discusses the concept of assortment in commerce, which is the range of products offered by a store. It explains the two main dimensions of assortment: width, which refers to the number of product families, and depth, which refers to the number of references within each family. The tutorial also outlines the criteria for determining an assortment, including competitors, customer profile, store size, and sales figures. A mental map is provided to summarize these points.

What does the term 'assortment' refer to in a commercial context?

• A collection of store employees

• The store's marketing strategy

• The layout of a store

• The range of products offered by a store

Which two characteristics are used to measure the assortment?

• Price and quality

• Width and depth

• Color and size

• Brand and model

What does the width of an assortment indicate?

• The store's location

• The number of product families offered

• The price range of products

• The quality of products

How is the depth of an assortment defined?

• The number of references within each product family

• The number of stores in a chain

• The number of competitors in the market

• The number of employees in a store

Which of the following is NOT a criterion for determining an assortment?

• Competitors

• Customer profile

• Store's color scheme

• Store size

What is the final step in choosing an assortment according to the video?

• Creating a mind map

• Reviewing the sales figures

• Hiring more staff

• Analyzing the store's location