Understanding Google Search

Matt Cutts from Google explains the process behind a Google search. He describes how Google uses spiders to index the web and how search queries are processed. Google evaluates over 200 factors to rank pages, including keyword presence and PageRank. The video also covers how search results are displayed, including ads, and emphasizes Google's commitment to impartiality and user experience.

What is the primary function of Google's spiders?

• To rank web pages

• To fetch and index web pages

• To display search results

• To manage advertisements

When you perform a Google search, what are you actually searching?

• The entire internet

• Google's index of the web

• A list of popular websites

• A database of advertisements

What does Google use to determine the relevance of a page to your search?

• The page's color scheme

• The page's loading speed

• More than 200 factors including keyword frequency and PageRank

• The number of images on the page

What is PageRank?

• A measure of a page's loading speed

• A formula to rate a page's importance based on links

• A tool to design web pages

• A method to increase advertisement visibility

How does Google ensure impartiality in its search results?

• By showing more advertisements

• By accepting payments for higher rankings

• By frequently updating its index

• By not accepting payment to alter rankings

What information is included in each search result entry?

• Only a URL

• A title, a URL, and a snippet of text

• A title and an image

• A snippet of text and an advertisement

How does Google distinguish ads from regular search results?

• By placing them at the bottom of the page

• By using a different font

• By clearly marking them and sometimes not showing any if irrelevant

• By using a different color scheme

What is Google's approach to advertising?

• To show as many ads as possible

• To deliver the best audience for advertisers and only show relevant ads

• To charge users for ad-free searches

• To prioritize ads over search results

What additional features might you see in a Google search result?

• Links to similar pages and related searches

• A list of top trending topics

• A direct link to the page's author

• A summary of the page's content

What is the top running speed of a cheetah mentioned in the video?

• 50 miles an hour

• 60 miles an hour

• More than 60 miles an hour

• 70 miles an hour