Eddie Lampert and Sears' Decline

Eddie Lampert and Sears' Decline

Assessment

Interactive Video

Business, History

9th - 12th Grade

Hard

Created by

Lucas Foster

FREE Resource

The video discusses Sears' bankruptcy, highlighting its historical success and subsequent decline. The speaker expresses personal indifference towards Sears, noting its lack of relevance to younger generations. The video explores Sears' rise through innovative strategies like mail-order catalogs and its fall due to poor management and competition. Eddie Lampert's controversial role in Sears' decline is examined, including his management decisions and financial strategies. The video concludes by questioning Lampert's intentions and the future of Sears.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the narrator's personal stance on Sears' bankruptcy?

He was unaware of the situation.

He was excited about the news.

He was indifferent as a consumer.

He was deeply saddened by it.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who were the founders of Sears?

Richard Sears and Alva Roebuck

Richard Sears and John Roebuck

Richard Roebuck and Alva Sears

John Sears and Alva Roebuck

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a major factor in Sears' early success?

Their online shopping platform

Their extensive mail-order catalog

Their international expansion

Their exclusive luxury products

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategic mistake did Sears make in response to competition?

Focusing solely on online sales

Diversifying through acquisitions

Expanding too rapidly overseas

Reducing their product range

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Eddie Lampert's role in Sears?

He was a marketing director.

He was the CEO and chairman.

He was a financial advisor.

He was a store manager.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the outcome of the merger between Sears and Kmart?

It led to significant growth.

It resulted in consistent revenue decline.

It stabilized the companies.

It improved customer satisfaction.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What controversial action did Eddie Lampert take regarding Sears' assets?

He reduced employee wages.

He expanded the product line.

He sold assets to his own hedge fund.

He invested heavily in new stores.

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