
Nike's Journey and Challenges
Interactive Video
•
Business, Journalism
•
9th - 12th Grade
•
Hard

Olivia Brooks
Used 1+ times
FREE Resource
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was Phil Knight's initial idea that led to the creation of Nike?
To create a new type of running shoe
To start a sports apparel company
To become a professional athlete
To import Japanese running shoes to America
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who became Phil Knight's business partner in the formation of Blue Ribbon Sports?
Bill Bowerman
Katami
Jeff Johnson
Bob Woodell
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the original name of the company that later became Nike?
Dimension Six
Victory Shoes
Tiger Sports
Blue Ribbon Sports
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the main reason for the fallout between Blue Ribbon Sports and Onitsuka?
Onitsuka's refusal to renew the contract
Onitsuka's plan to partner with other distributors
Phil Knight's decision to start a new brand
Disagreements over shoe designs
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the original inspiration for the name 'Nike'?
A Greek goddess
A famous athlete
A type of shoe
A Japanese word
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did Nike respond to the legal challenge from the U.S. Custom Service?
By moving production to the U.S.
By negotiating a settlement
By paying the full amount immediately
By closing some of its stores
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was one of the key strategies that helped Nike grow rapidly in the 1980s?
Reducing shoe prices
Celebrity endorsements
Opening more retail stores
Expanding into Europe
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