Understanding the Market for Women-Focused Apps

Understanding the Market for Women-Focused Apps

Assessment

Interactive Video

Business, Computers, Design

9th - 12th Grade

Hard

Created by

Jackson Turner

FREE Resource

The video discusses the lack of apps designed for women, highlighting that many existing apps fall short because they are developed by men who may not fully understand women's needs. MissApp aims to address this gap by creating tailored apps specifically for women. They seek a $100,000 investment for a 25% equity stake, promising a 10X return. The plan includes rolling out one app quarterly, with a break-even expected by the end of the first year. MissApp emphasizes that women are interested in technology and deserve apps that cater to their needs.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main issue highlighted in the introduction regarding app development for women?

Men do not use apps as much as women.

Male developers often lack understanding of female users.

There are too many apps for women.

Women are not interested in technology.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the two main problems identified in the current app market for women?

Lack of apps and existing apps not meeting expectations.

Apps are only available on Android.

Apps are too complex and not user-friendly.

Too many apps and high prices.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is MissApp's strategy to address the issues in the app market for women?

Focus on gaming apps.

Create generic apps for all users.

Develop apps for both men and women.

Develop tailored apps specifically for women.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the investment MissApp is seeking, and what is the expected return?

$200,000 investment with a 20X return.

$150,000 investment with a 15X return.

$100,000 investment with a 10X return.

$50,000 investment with a 5X return.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When does MissApp expect to break even?

After the first app rollout.

By the end of year one.

Within six months.

By the end of year two.