Understanding Consumer Behavior in Marketing

The video discusses the influence of Roald Dahl's books, particularly 'Charlie and the Chocolate Factory', and introduces Helle Anttila, a real-life chocolate inventor at Fazer. It explores her role in developing new chocolate products, the importance of consumer demand, and the balance between successful and unsuccessful products. The program concludes with a vocabulary recap and reveals the UK's best-selling chocolate bar.

Which Roald Dahl book is mentioned as a favorite in the program?

• The BFG

• Matilda

• Charlie and the Chocolate Factory

• James and the Giant Peach

What is Helle Anttila's role at Fazer?

• Head of Marketing

• Head of Research and Development

• Production Manager

• Chief Financial Officer

What is the main factor considered before launching a new chocolate product?

• The color of the packaging

• Consumer demand

• The number of employees

• The location of the factory

What feeling does Helle describe when a new product is successful?

• Anxiety

• Indifference

• Disappointment

• Pride

What is a 'flop' in the context of chocolate products?

• A successful product

• A completely unsuccessful product

• A product that is too expensive

• A product that is not yet launched

What is the UK's best-selling chocolate bar according to the program?

• Kit-Kat

• Snickers

• Mars Bar

• Twix

What does the idiom 'hits the shelves' mean?

• A product is discontinued

• A product is in development

• A product becomes available for purchase

• A product is being advertised

What does 'consumer demand' measure?

• The number of products a company can produce

• The desire of consumers to buy a product

• The cost of producing a product

• The number of employees in a company

What is a 'dream job' according to the program?

• A job you want very much but is unlikely to happen

• A job that requires no skills

• A job that is easy to get

• A job that pays the most

What is the feeling associated with a 'dream come true'?

• Disappointment

• Confusion

• Surprise

• Fulfillment