Self-Service Donation Machine Insights

The video introduces a creative charity ad by Misol, featuring the world's first card-swipe donation machine. Located in busy areas, it encourages public participation in charity. The ad uses dual-screen visuals to symbolize the impact of donations, such as freeing bound hands or providing bread. Each swipe deducts two euros, which is significant for children in impoverished regions. The machine ensures transparency by detailing where donations go, enhancing user trust. The initiative simplifies the donation process and increases public engagement, making charity contributions more tangible and rewarding.

What is the primary purpose of the self-service donation machine introduced by Misol?

• To encourage public participation in charity

• To display advertisements

• To promote a new brand

• To sell products

Where are the donation machines primarily located to attract more donors?

• In residential areas

• In private offices

• In crowded public places

• In remote villages

What happens on the advertisement screen when a donation is made?

• The screen turns off

• A video plays

• The tied hands are freed or a piece of bread is cut

• A thank you message appears

What is the symbolic meaning of the tied hands in the advertisement?

• Captivity

• Unity

• Strength

• Freedom through donation

How does the donation machine ensure transparency for donors?

• By offering a refund option

• By clearly stating where the donations will be used

• By showing a video of the donation process

• By providing a receipt