Advertising Strategies for Mobile Apps

Advertising Strategies for Mobile Apps

Assessment

Interactive Video

Business, Professional Development

9th - 12th Grade

Hard

Created by

Liam Anderson

FREE Resource

The transcript discusses the potential benefits of advertising on smartphone applications. It highlights that while messaging apps are popular, they are costly for advertising. Instead, it suggests considering the next most popular app type, which is more cost-effective and still widely used. The speaker encourages discussing these options with clients to gather their opinions, emphasizing that the final decision rests with them.

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5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason given for encouraging clients to advertise on smartphone applications?

To increase app downloads

To target a younger audience

To ensure ads appear when the app is opened

To reduce advertising costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of app is mentioned as being used the most each day?

Messaging apps

Social media apps

News apps

Gaming apps

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might clients choose not to advertise on messaging apps?

They are expensive to advertise on

They do not support advertisements

They have a limited audience

They are not popular

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the advantage of advertising on the next most popular type of app?

They offer better analytics

They are cheaper to advertise on

They have a more diverse audience

They are used more than messaging apps

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the final step suggested for dealing with clients regarding app advertising?

Offer a discount on advertising

Discuss the options and let them decide

Make the decision for them

Provide them with a list of apps