Marketing and Launch Strategies of Kurkure

The video discusses the successful marketing strategies behind Kurkure, a popular snack brand launched by PepsiCo India in 1999. It highlights the innovative approaches used in its launch, such as creating a new product category and aggressive marketing tactics. The video also covers how Kurkure expanded its customer base by targeting families and introducing regional flavors. It emphasizes the importance of product differentiation and visibility in increasing sales and market reach. The video concludes with a call to action for viewers to apply these strategies to their own businesses.

What was the key factor in Kurkure's marketing campaign that led to its success?

• Limited availability

• High pricing strategy

• Unique product category

• Celebrity endorsements

In which year was Kurkure launched by PepsiCo India?

• 1995

• 1997

• 2001

• 1999

What was the primary reason for conducting 220 trials before launching Kurkure?

• To test different packaging designs

• To finalize the product taste

• To select the best marketing slogan

• To determine the price point

How did Kurkure initially increase its visibility in the market?

• By sponsoring events

• By using unique store displays

• By offering discounts

• Through television ads

What was one of the strategies used by Kurkure to increase its customer base?

• Targeting only urban areas

• Introducing new flavors

• Reducing the product size

• Increasing the price

Which demographic did Kurkure target to increase its sales frequency?

• Senior citizens

• Office workers

• Families

• College students

What was a key method used by Kurkure to enhance its product usage?

• Advertising as a breakfast item

• Suggesting as a dessert

• Promoting as a tea-time snack

• Positioning as a meal replacement

How did Kurkure maintain consumer interest over time?

• By reducing the number of flavors

• By introducing various flavors

• By limiting distribution

• By increasing the price

What lesson can be learned from Kurkure's marketing strategy?

• Avoid product innovation

• Limit marketing efforts

• Focus on a single product line

• Emphasize product differentiation

What was a unique aspect of Kurkure's product launch strategy?

• Launching in multiple countries simultaneously

• Creating a new product category

• Focusing on rural markets

• Using only digital marketing