Market Segmentation
Interactive Video
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Business
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University
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Practice Problem
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Medium
Mike Goldstein
Used 2+ times
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9 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary purpose of market segmentation?
To reduce product prices
To divide a broad market into smaller groups
To increase production rates
To eliminate competition
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is an example of demographic segmentation?
Targeting consumers based on their lifestyle choices
Tailoring products for different age groups
Offering different menu items in different countries
Analysing browsing history
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Geographic segmentation involves dividing the market based on:
Consumer behaviour
Psychological factors
Geographical boundaries
Income levels
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key characteristic of psychographic segmentation?
It analyses consumer behaviour
It considers lifestyle and values
It relies solely on demographic data
It focuses on geographic location
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a type of market segmentation mentioned in the video?
Behavioural
Psychographic
Emotional
Demographic
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first step in implementing market segmentation?
Develop marketing strategies
Conduct market research
Evaluate market segments
Identify customer preferences
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A benefit of market segmentation is:
Increased complexity in marketing
Higher customer satisfaction
Decreased product variety
Lower advertising costs
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