Brainstorming Techniques and Concepts

The video discusses the process of brainstorming, emphasizing the importance of small groups and the need to make ideas actionable. It highlights the common pitfall of ideas dying on cell phones and stresses the importance of categorizing and framing ideas. The video also explores the role of wild ideas in fostering creativity and provides a case study on micro lending as an example of innovative thinking.

What is the ideal number of people for a brainstorming session according to the video?

• 1-2 people

• 10-15 people

• 4-5 people

• 20-25 people

What is a common issue with brainstorming sessions as mentioned in the video?

• Ideas are not made actionable

• Ideas are too complex

• Ideas are not documented

• Ideas are too similar

Why is it important to cluster ideas after a brainstorming session?

• To discard irrelevant ideas

• To organize them into themes

• To make them more complex

• To reduce the number of ideas

What is the purpose of giving funny names to idea clusters?

• To categorize them by priority

• To make them sound important

• To confuse competitors

• To make them memorable

What is the next step after selecting top ideas from a brainstorming session?

• Conducting another brainstorming session

• Building prototypes

• Discarding the rest of the ideas

• Finalizing the ideas

Why is it important to prototype ideas?

• To impress stakeholders

• To finalize the ideas

• To discard unfeasible ideas

• To test and gather new data

What is a common misconception about brainstorming?

• It requires expensive tools

• It is an end in itself

• It should be done alone

• It is only for creative fields

Why are wild ideas encouraged in brainstorming?

• They are less risky

• They lead to new clusters of ideas

• They are easier to implement

• They are more realistic

What example is given in the video to illustrate the success of a wild idea?

• Social media marketing

• Renewable energy

• Micro-lending

• Crowdfunding

What was the radical shift in the micro-lending model?

• Investing in technology

• Lending to large corporations

• Focusing on urban areas

• Giving money directly to the poor