Research Strategies and Consumer Engagement

The video discusses the evolution of research, highlighting how it has become more accessible and affordable. It addresses a controversy involving animal testing, detailing the legal and public relations challenges faced and the resolution achieved. The speaker emphasizes the importance of engaging with consumers, advocating for transparency and collaboration to build strong business relationships.

How has the cost and time for conducting research changed over the years according to the speaker?

• It has become more expensive but faster.

• It remains the same as before.

• It has become cheaper and faster.

• It has become more expensive and time-consuming.

What online tool does the speaker mention for conducting affordable research?

• Zomerang

• Typeform

• SurveyMonkey

• Google Forms

What influenced the speaker's early interest in research?

• A college course

• A family member

• A business mentor

• A relationship with a researcher

What was the initial response to the animal testing backlash?

• Stopping all research

• Apologizing publicly

• Fighting it in the courts

• Ignoring the activists

What extreme actions did the activists take against the company?

• Published negative articles

• Threatened employees and made bomb threats

• Organized a boycott

• Filed a lawsuit

How did the speaker decide to handle the backlash eventually?

• By increasing security

• By addressing it online and communicating with consumers

• By hiring a PR firm

• By ignoring it

What was the outcome of the speaker's direct communication with consumers and activists?

• The activists stopped and a deal was made with Peta

• The company lost significant sales

• The backlash intensified

• The company had to shut down

What role does the speaker emphasize for consumers in their business strategy?

• As competitors

• As passive buyers

• As brand ambassadors and partners

• As critics

What is the speaker's next corporate effort focused on?

• Launching new products

• Expanding to new markets

• Increasing profits

• Integrating consumer dialogue into business strategy

What qualities does the speaker believe are important for a business to have?

• Aggressiveness and secrecy

• Traditional and conservative

• Value-based, unique, and transparent

• Cost-cutting and efficiency