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Understanding Ethical Dilemmas in Blogging

Understanding Ethical Dilemmas in Blogging

Assessment

Interactive Video

Journalism, Arts, Business

10th - 12th Grade

Practice Problem

Hard

Created by

Ethan Morris

FREE Resource

The speaker discusses the ethical dilemma of incorporating advertising into a blog while maintaining integrity and sincerity. They share experiences with advertisers like American Apparel and Burberry, emphasizing that the blog's content remains unaffected by commercial interests. The speaker highlights the importance of consistency in presenting personal preferences and maintaining audience trust. They express comfort in sharing personal likes, such as Burberry, while ensuring that the blog's authenticity is preserved.

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What ethical dilemma did the speaker face regarding their blog?

Choosing blog topics

Incorporating advertising

Hiring new writers

Changing the blog's design

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company was one of the first advertisers on the speaker's blog?

Adidas

American Apparel

Nike

H&M

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the speaker ensure that advertising did not affect the blog's content?

By only advertising products they use

By keeping ads separate from content

By limiting the number of ads

By not allowing any ads

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the speaker's approach to sharing their work on the Burberry campaign?

Offering discounts

Including purchase links

Focusing on the artistic aspect

Promoting Burberry products

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the speaker identify as a challenge in the new reality of blogging?

Finding new advertisers

Handling audience criticism

Balancing art and commerce

Updating blog technology

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the speaker describe their role in the blogging world?

As a marketer

As a journalist

As a storyteller

As an artist

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What brands does the speaker feel comfortable expressing their love for?

Burberry and Ralph Lauren

No brands

Only Ralph Lauren

Only Burberry

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