
Understanding Online Advertising and Reader Contributions

Interactive Video
•
Business, Journalism, Life Skills
•
9th - 12th Grade
•
Hard

Liam Anderson
FREE Resource
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6 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one of the main benefits of online advertising according to the speaker?
It generates passive income with little effort.
It requires a large initial investment.
It requires constant monitoring.
It is more effective than traditional advertising.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What challenge did the speaker face when asking for reader contributions?
The contributions were not enough to cover costs.
There was a lot of work involved and readers expected free content.
The process was too expensive to maintain.
Readers were not interested in the content.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did the speaker compare their reader contribution effort?
To a subscription service.
To a charity auction.
To a PBS fund drive.
To a crowdfunding campaign.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why did the speaker find the reader contribution model difficult?
The content was not engaging enough.
It was hard to convince readers to pay for something they already had.
The website traffic was too low.
The payment system was unreliable.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What advice does the speaker give about trying new things?
Always seek expert advice before trying new things.
Do not fear failure as it is a learning opportunity.
Only try new things if success is guaranteed.
Avoid trying new things to prevent failure.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the speaker's perspective on failure?
Failure should be avoided at all costs.
Failure is only acceptable in certain situations.
Failure is a sign of incompetence.
Failure is not such a bad thing and can be educational.
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