Understanding Online Advertising and Reader Contributions

Understanding Online Advertising and Reader Contributions

Assessment

Interactive Video

Business, Journalism, Life Skills

9th - 12th Grade

Hard

Created by

Liam Anderson

FREE Resource

The video discusses the ease of online advertising, where ads generate passive income without much effort. It contrasts this with the challenges of soliciting reader contributions, which require more work and are harder to justify to an audience used to free content. The speaker reflects on these experiences, encouraging viewers to try new things and not fear failure.

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6 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main benefits of online advertising according to the speaker?

It generates passive income with little effort.

It requires a large initial investment.

It requires constant monitoring.

It is more effective than traditional advertising.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge did the speaker face when asking for reader contributions?

The contributions were not enough to cover costs.

There was a lot of work involved and readers expected free content.

The process was too expensive to maintain.

Readers were not interested in the content.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the speaker compare their reader contribution effort?

To a subscription service.

To a charity auction.

To a PBS fund drive.

To a crowdfunding campaign.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did the speaker find the reader contribution model difficult?

The content was not engaging enough.

It was hard to convince readers to pay for something they already had.

The website traffic was too low.

The payment system was unreliable.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What advice does the speaker give about trying new things?

Always seek expert advice before trying new things.

Do not fear failure as it is a learning opportunity.

Only try new things if success is guaranteed.

Avoid trying new things to prevent failure.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the speaker's perspective on failure?

Failure should be avoided at all costs.

Failure is only acceptable in certain situations.

Failure is a sign of incompetence.

Failure is not such a bad thing and can be educational.