Media Brands and Content Delivery

The transcript discusses how successful media brands focus on delivering content across various platforms to reach consumers and sell audiences to advertisers. It highlights Playboy Enterprise as an example, noting its early adoption of the web in 1994 and its ongoing efforts to grow its audience and ad sales through mobile content delivery.

What is the primary mission of successful media brands according to the video?

• To focus solely on television advertising

• To limit content to social media

• To deliver content across all consumer platforms

• To create content for print media only

Which company was the first national magazine to launch a website?

• Playboy Enterprise

• National Geographic

• Time Magazine

• Vogue

In what year did Playboy Enterprise launch its website?

• 1990

• 1994

• 2000

• 2005

For how many years has Playboy Enterprise been delivering content via mobile platforms?

• Over ten years

• Over two years

• Over three years

• Over five years

What is Playboy Enterprise's mantra regarding their audience and ad sales?

• To decrease audience size and increase ad sales

• To focus only on audience growth

• To maintain current audience size and ad sales

• To grow both their audience and ad sales