
Understanding YouTube Ad Auctions

Interactive Video
•
Business, Computers, Education, Instructional Technology
•
9th - 12th Grade
•
Hard

Sophia Harris
FREE Resource
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who are the three main players in the YouTube ad ecosystem?
Creators, Viewers, YouTube
Advertisers, Viewers, Creators
Viewers, Advertisers, YouTube
Creators, Advertisers, YouTube
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why can't YouTube use humans to categorize videos and match ads?
Because it is against YouTube's policy
Because there is too much content
Because it is too expensive
Because humans are not reliable
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What do YouTube's bots analyze to categorize a video?
Title, keywords, captions, comments, controversy
Title, views, likes, comments, shares
Title, description, tags, views, likes
Title, keywords, views, shares, controversy
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What determines the winning ad in YouTube's auction process?
The highest bid
The ad with the highest click rate
The ad that makes the most money for YouTube and the creator
The ad with the most views
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do advertisers instruct their bots during the auction?
By selecting the time of day for ad placement
By setting a fixed bid amount
By specifying demographics, locations, and categories
By choosing the most popular videos
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What factors influence the variability in ad revenue on YouTube?
Video category, viewer demographics, time of year
Video title, number of views, number of dislikes
Video length, number of likes, number of comments
Video quality, number of shares, number of subscribers
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the role of viewer data in YouTube's ad auction?
It helps determine the video's category
It influences which ads are shown to which viewers
It sets the minimum bid for ads
It decides the length of the ad
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