Understanding Facebook's EdgeRank and Its Implications

Understanding Facebook's EdgeRank and Its Implications

Assessment

Interactive Video

Business, Social Studies, Computers

9th - 12th Grade

Hard

Created by

Lucas Foster

FREE Resource

The video discusses hypothetical actions if one were Mark Zuckerberg for a day, focusing on personal preferences and the impact of Facebook's EdgeRank on brand visibility. It raises concerns about user experience, particularly the visibility of personal posts, and warns of potential risks if users lose confidence in Facebook's platform. The speaker emphasizes the importance of balancing brand promotion with user satisfaction.

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6 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What humorous action does the speaker suggest if they were Mark Zuckerberg for a day?

Buy more hoodies in different colors

Change Facebook's logo

Delete all ads from Facebook

Create a new social media platform

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is EdgeRank primarily concerned with?

Improving Facebook's security

Increasing the number of Facebook users

Enhancing user interface design

Managing the visibility of posts on Facebook

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What concern does the speaker express about personal users like Trixie and Biff?

They might not be able to post pictures

They could lose their Facebook accounts

Their posts may not reach all their followers

They might have to pay to use Facebook

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What might happen if users lose confidence in Facebook?

Facebook will gain more users

Users will start paying for Facebook

Facebook's ability to charge brands could be affected

Facebook will become more popular

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the speaker admit about their understanding of the algorithms?

They think the algorithms are unnecessary

They are unsure about how the algorithms work

They have complete knowledge of the algorithms

They believe the algorithms are perfect

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the speaker's overall warning regarding Facebook's algorithm?

It will definitely improve Facebook's revenue

It is completely harmless

It might be playing with fire

It could lead to increased user engagement