
L'Oreal's Global Brand Strategy

Interactive Video
•
Business, Social Studies
•
10th - 12th Grade
•
Hard

Mia Campbell
FREE Resource
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was a major challenge for companies trying to globalize the beauty industry in the 20th century?
Cultural preferences
Political instability
Lack of technology
Economic downturns
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How has globalization affected beauty ideals in the last 20 years?
It has standardized beauty ideals
It has reduced diversity
It has increased diversity
It has had no effect
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which factor has contributed to the spread of diverse beauty ideals?
Rise of ethnically diverse populations
Reduction in brand competition
Decline in global trade
Decrease in consumer spending
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What strategy did L'Oreal use to promote diversity in beauty ideals?
Focusing solely on French brands
Standardizing all products
Acquiring and globalizing brands from different countries
Reducing the number of brands
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which iconic American brand did L'Oreal acquire in the 1990s?
Maybelline
Revlon
Estée Lauder
CoverGirl
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of brand is The Body Shop, acquired by L'Oreal?
Japanese makeup brand
British green brand
Luxury French brand
American skincare brand
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which luxury Chinese beauty brand did L'Oreal acquire?
SK-II
Usai
Shiseido
Sulwhasoo
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