Understanding Transparency in Supply Chains

The video discusses the disparity in information availability between personal data and consumer products. It highlights the lack of transparency in product origins and sustainability. The speaker introduces OpenSC, a company using technology to verify, trace, and share product information, enabling informed consumer choices. The process involves using GPS, machine learning, and blockchain to ensure product traceability and sustainability. The video emphasizes the potential of technology to revolutionize consumer behavior and promote ethical production.

What is the main issue highlighted in the introduction regarding consumer products?

• Lack of variety in products

• Overproduction of goods

• High cost of sustainable products

• Lack of transparency and information

What organization did the speaker collaborate with to address supply chain transparency?

• Greenpeace

• World Wildlife Fund (WWF)

• Environmental Protection Agency

• United Nations

What are the three steps mentioned to solve the information problem in supply chains?

• Identify, Monitor, Evaluate

• Collect, Process, Deliver

• Verify, Trace, Share

• Analyze, Report, Distribute

How does the speaker propose to verify sustainability claims for products?

• By conducting consumer surveys

• Through automated data-based evidence

• By relying on manufacturer reports

• Using traditional inspection methods

What technology is used to trace the Patagonian toothfish throughout the supply chain?

• GPS tracking

• RFID tags and QR codes

• Barcode scanning

• Satellite imagery

Which technology is mentioned as a catalyst for trust in supply chain information?

• Internet of Things

• Cloud Computing

• Blockchain

• Artificial Intelligence

What role do algorithms play in future consumer purchasing decisions?

• They will focus on brand loyalty

• They will only suggest the cheapest options

• They will assist in making choices based on consumer values

• They will replace human decision-making entirely

What is the expected outcome of providing consumers with reliable information?

• More government regulations

• Decreased product variety

• Support for ethical producers

• Increased product prices

What is the potential benefit of using virtual assistants in purchasing decisions?

• They can provide entertainment while shopping

• They can offer discounts on products

• They can make decisions based on past purchases

• They can align choices with consumer values

What is the ultimate goal of the speaker's proposed changes in supply chain transparency?

• To increase consumer spending

• To ensure sustainable and ethical production

• To reduce the number of products available

• To eliminate all supply chain intermediaries