Understanding Media and News

Understanding Media and News

Assessment

Interactive Video

Journalism, Social Studies, Business

10th - 12th Grade

Hard

Created by

Olivia Brooks

FREE Resource

The transcript discusses the privilege of anchoring a historic broadcast and the clear distinction between news and entertainment. It highlights the evolution of media since the late '80s, influenced by figures like Rupert Murdoch, and the rise of entertainment media in the '90s. Despite the blending of news and entertainment, the speaker emphasizes the importance of educated consumers and the role of serious news in times of crisis.

Read more

9 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What privilege does the speaker mention having as an anchor?

The ability to travel frequently

The ability to set their own work hours

The ability to decline certain stories

The ability to choose their co-anchors

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the speaker describe the relationship between Nightly News and entertainment shows?

They are considered the same by viewers

They are broadcasted at the same time

They are completely separate entities

They are often confused by viewers

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the speaker's view on educated consumers?

They are the best customers for news

They prefer entertainment over news

They are difficult to attract

They are not important for news networks

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What significant change did Rupert Murdoch bring to media?

He introduced 24-hour news channels

He focused solely on print media

He merged news and entertainment

He changed the media landscape in the late '80s

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What industry became significant starting in the '90s?

Print media

Entertainment media

Radio broadcasting

Online journalism

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why do entertainment stories sometimes appear in news?

Because they reflect public interest

Because they are mandated by networks

Because they are easier to report

Because they are more profitable

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the speaker's stance on the blending of news and entertainment?

They believe it is beneficial

They think it should be avoided

They are worried about it

They are not concerned

8.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What commitment does the speaker emphasize about serious news outlets?

To prioritize viewer ratings

To cover only local news

To cover important issues globally

To focus on entertainment stories

9.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What happens when serious issues arise, according to the speaker?

Viewers lose interest

News outlets ignore them

News outlets cover them globally

Entertainment shows take over