
Understanding Big Data and Thick Data
Interactive Video
•
History, Business, Computers, Social Studies
•
10th - 12th Grade
•
Practice Problem
•
Hard
Liam Anderson
FREE Resource
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In ancient Greece, who did people consult for making important life decisions?
The Philosopher
The Oracle
The Priest
The King
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one of the main challenges companies face with big data?
Inaccurate data collection
High cost of data storage
Lack of data
Difficulty in using data effectively
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was Nokia's mistake in understanding the smartphone market?
They relied too much on qualitative data
They underestimated the power of advertising
They focused on luxury products
They ignored qualitative insights
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is quantification bias?
The reliance on outdated data models
The preference for qualitative over quantitative data
The belief that measurable data is more valuable
The tendency to overestimate qualitative data
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is quantifying human behavior challenging?
Human behavior is easily measurable
Human behavior is unpredictable
Human behavior is irrelevant to data models
Human behavior is static
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What did Netflix discover about user behavior through thick data?
Users enjoy binge-watching
Users prefer short videos
Users prefer live streaming
Users dislike recommendations
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did Netflix transform its business using thick data insights?
By increasing advertisement frequency
By reducing subscription costs
By limiting content availability
By offering more of the same show
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