The Evolution of Apple and the Influence of Xerox

In 1980, the Apple II was a market success, but Steve Jobs sought more. His visit to Xerox PARC introduced him to the graphical user interface (GUI), which he saw as a transformative opportunity. While Xerox viewed it as an experiment, Jobs envisioned its potential for personal computing. He formed a team to integrate the GUI into a new computer, the Macintosh, marking a pivotal moment in computing history.

What was the sales figure for the Apple II in 1980?

• $100 million

• $117 million

• $150 million

• $200 million

What did Steve Jobs find at Xerox PARC that intrigued him?

• A new type of hardware

• A graphical user interface

• A faster processor

• A new programming language

How did Steve Jobs view the graphical user interface at Xerox?

• As a minor feature

• As a failed experiment

• As a revolutionary opportunity

• As a temporary trend

What was Xerox's challenge with the graphical user interface?

• They were focused on other projects

• They couldn't see its potential for personal computers

• They didn't have the technology to develop it

• They couldn't figure out how to market it

What was Steve Jobs' response to Xerox's handling of the graphical user interface?

• He believed it was too complex

• He thought it was not worth pursuing

• He wanted to develop it into a personal computer

• He decided to ignore it

What was the name of the new computer that incorporated the graphical user interface?

• Newton

• Macintosh

• Lisa

• Apple II

What was the key innovation that Steve Jobs took from Xerox?

• A new business model

• A unique hardware design

• A graphical user interface

• A new type of software